Creative
Creative
Check out the emoji couple on your phone. There's only one option right now - yellow. Tinder, the world's most famous dating app, wanted to change this and prove they represent all love.
By employing an army of designers in four countries, we created bespoke emoji of couples who showed their support. Down to the ripped jeans, tattoos, and tiny scars.
After successfully petitioning Unicode, interracial emoji finally launched in 2019 thanks to this campaign.
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Webby Awards Winner for Best Social Community Building and Engagement
Award Awards Silver for Best Sponsorship, Influencer or Advocacy Campaign in Direct
Silver in Digital Direct Response
Bronze in Best Integrated Campaign Led by PR
Bronze in Best Corporate Social Responsibility Campaign led by PR
Bronze in Best use of Social Media in a Promotional Campaign
Bronze in Best Use of Mobile and Other Digital Media in a Promotional Campaign
Finalist in PR for Tinder ‘Represent Love’
Spikes Asia, 2018 Finalist in Digital
Finalist in PR
Finalist in Direct
Cannes, 2018 Shortlist in Design
Shortlist in Mobile
2 Shortlist in PR
PR Week Awards, 2019 Shortlist in Best in Tech for Tinder ‘Represent Love’
Shortlist in Best in Social for Tinder ‘Represent Love’
Shortlist in Best in Creative Excellence for Tinder ‘Represent Love’
MMA Smarties, 2018 Silver in Social Impact
Creativity Top 5 Of The Month, March 2018
Creativity Pick of The Day, March 2018