Creative
Creative
Previous campaigns to save wild tigers found that young people have lost their connection to nature. They simply don’t care any more.
To promote WWF and Tiger Beer’s six-year tiger conservation project, we infiltrated a world young people are obsessed with and got them to think about the animal behind the icon.
Tiger Beer and WWF created a capsule collection with Kenzo, replacing their iconic tiger design with real wild tigers. When the garments and unique tiger stripes are scanned, the individual tiger’s stories are told.
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This campaign ran during the global Publicis awards ban, however:
Webby Awards, 2019 Webby Winner for Corporate Social Responsibility
Contagious Magazine’s ‘Campaign of the Week’, August 2018
Creativity Online’s ‘Pick of The Day’, August 2018
Creativity Online’s ‘Top 5 of the Month’, August 2018
Best Ads ‘Best Interactive’ Campaign, July 2018