Creative
Creative
Wardrobing is the act of buying an item with the intention of returning it after wearing it once. People buy stuff, keep the price tag tucked in, go out for one night and return it the next day. They call it "wardrobing" and it’s quickly becoming the fashion industry’s latest nightmare. So how did Diesel market its FW19 new collection? Well, they invited all wardrobers out there to Enjoy Before Returning it.
Diesel's return policy became the central piece of the campaign, featuring as the lyrics of the film’s sound track or the copy slapped over the billboards and prints.
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Cannes
Titanium
Gold (Direct)
Gold (PR)
Gold (Brand experience & Activation)
Silver (Creative E-Commerce)
Bronze (Print & Publishing)
Bronze (Social & Influencer)
Bronze (E-Commerce)
D&AD
Yellow Pencil (Direct)
Graphite Pencil (Branding)
Wooden Pencil (Experiential)
LIA - London International Awards
Gold (Ambient & Activation: Direct Marketing - Consumer)
Gold (Ambient & Activation: Zeitgeist)
Gold (Digital: Creativity in Commerce)
Gold (Digital: Zeitgeist)
Gold (Social Media & Influencers: Zeitgeist)
Silver (Non-Traditional: Direct Marketing)
Silver (Non-Traditional: Zeitgeist)
Finalist (Music & Sound: Music Original - Song)
Eurobest
2 x Grand Prix
One Show
Silver (Experiential & Immersive)
Silver (Social Media)
Bronze (Direct)
Andys
2 x Gold
Clio Awards
Silver (Social media)
Bronze (Direct)
Bronze (Fashion & Beauty)
Golden Drum
Grand Prix (Activation, cross platform activation)
Grand Prix (Engagement, direct)
Grand Prix (Brand building, brand strategy & experience)
Golden Drum (Integrated, sports & fashion)
Bronze Drum (Motion craft, original music)
NYF
Gold, Silver
Cresta Awards
3 x Gold, 3 x Silver