Creative
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EURO 2020, Heineken

In 2020, for the first time in history a Euro tournament got cancelled thanks to the pandemic. What for many would have been the highlight of a tedious lockdown, no longer was happening.

The competition has finally been postponed to June 2021, with matches being played across several cities all over Europe. The perfect opportunity to enjoy being back socialising with friends and strangers - even the rivals.

The campaign for the event consists of an activation and a film, proving how there is fun in rivalry.