Creative
Creative
During the 2019 pandemic, thousands of bars around the world were forced to close shop. It was time for a beer brand to show them the support they deserved, in the hope they could open back again after the crisis.
So, instead of paying for traditional OOH media spaces, Heineken offered bar owners the opportunity to make money during lockdown by letting the brand advertise on their closed shutters. The offer was accepted by more than 5000 bars across many cities around the world (Buenos Aires, Berlin, Milan, Madrid, Barcelona, Cordoba, Alicante, Munich and more), effectively creating a new, independent media circuit.
The initiative became so popular and talked about that other brands like Guinness, Paulaner, Amstel and Cruz Campo also decided to join in.
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Cannes
Grand Prix (Outdoor)
Silver (Media)
Silver (Outdoor)
Bronze (Creative Effectiveness)
One Show
Best Of Discipline (Direct Marketing)
Gold (Creative Effectiveness Multi Country)
Gold (Direct Marketing)
Gold (Branded Entertainment)
Gold (Out Of Home Innovation)
Gold (Direct Marketing OOH)
Gold (Out Of Home Experiential)
Bronze (Creative Effectiveness)
LIA - London International Awards
Grand LIA (Ambient & Activation)
Gold (Ambient & Activation: Beverages - Alcoholic)
Gold (Billboard: Corporate Image/Social Awareness)
Gold (Billboard: Innovative Use of Billboard)
Gold (Non-Traditional: Beverages - Alcoholic)
Silver (Evolution: Media Innovation)
Andys
Gold (Idea, Reset)
Golden Drum
Grand Prix (Out of home, food and drinks)
Golden Drum (Engagement, Creative use of media)
Golden Drum (Best of Covid 19)
New York Festival
Gold (Avant Garde / Innovative)
Bronze (Billboards, Installations, Posters)
Eurobest
Grand Prix (Media)
Grand Prix (Outdoor)
Gold (Brand Experience & Activation)
Gold (Outdoor)
Gold (Media)
Silver (Outdoor)
Bronze (Outdoor)
D&AD
2 x Wooden Pencils
3 x Merits
Clio Awards
Grand Clio (Ambient)
Silver (Guerrilla)
Bronze (Out Of Home)