Creative
Creative
Addresses are meant point out the city, street and place we live in. Yet, there are thousands of homeless Australians who live on occasional couches offered by others, in street corners, park benches, parked cars.
When St Vincent de Paul Society asked us to come up with a winter campaign around homelessness, we wanted to create something people could actually relate to. So we gave homeless people an address, showing that not all homes are homes.
The campaign rolled out in print, outdoor and radio.
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Siren Awards Winner 2017